Every organization want the best from the employees but not every organization give the best to their employees.
One of the most critical success factors in any business is the people. This is especially true in this age of technology.
A grumpy and unhappy customer will easily go on the social media and paint the image of an organization in a more horrible way than he has truly experienced. The happy, motivated and well-trained employees will know how to relate with difficult clients, and this would have been able to avert the backlash of an unhappy client.
Every organization, including yours, want to grow. The reason is simple, growth brings organizational relevance, increased sales, economies of scale – especially in retail business, to mention a few.
These few benefits could really mean a lot to any organization because the absence of any of these will mean the organization is tending towards stagnation, relegation and eventually extinction.
Business growth can be approached from different angles which will also be a function of the type service or the industry you operate in.
An organization that records a high influx of clients is one good example of an organization that does not want to take any chance with its customers. For example, a supermarket or an airline company, gets loads of visitors/clients per day and off course, all these clients want the best treatment, they want attention and they want to be treated like a king.
The ability of the business to continuously meet the expectations of each of the numerous clients per time is what makes the customer happy and satisfied, which should guarantee some repeat sales for the organization.
Inability of an organization to retain customers will simply make all adverts and marketing efforts of an organization to be futile. It will be like a case of fetching water in a basket.
An organization that cannot hold its customers is like the basket that cannot hold water. Still using a retail business as a sample, you will agree with me that the ability to keep customers and have repeat sales from such customer is what gives the organizational growth a momentum.
Additionally, a happy customer will voluntarily recommend your organization to others – – this is an advert that you have not paid for, and such endorsements by your customer can go a long way in giving other potential customers the confidence required to patronize your organization. This will also lead to increase in sales.
Behind the success stories of every organization are its people. The people execute every business growth strategy. That is why it is vital for every organization to invest in its people and ensure the people are motivated and happy.
It keeps their spirits alive, and gives the work environment a fantastic atmosphere where your customers can truly feel like, and be treated like a king.
On a final note, please know that business growth becomes an uphill task when your people are not ready for it. All efforts must be made to ensure that your first “clients” (the employees) are treated the way you want them to treat your other clients.
On subsequent articles, we will take a look at how to get the right people on the bus, so rowing in the same direction – – the people and the business – – becomes easy.
- Posted by powered_ict
- On September 25, 2017
- 0 Comments